Imagine meticulously drafting, editing and revising a research manuscript over several months. You have probably been there – the track changes, the late nights, the gallons of coffee. Now image it is finally (almost) over. You just received that magical email from the journal saying your manuscript has been accepted. Except, you are not quite done. Preparing to promote your paper before it is published is the often-overlooked next step. Perhaps now you are asking, how do I prepare to promote my work?
I have spent the last few years helping to answer this question at FHI 360. Our researchers receive support from communications staff like me to help prepare them and to promote their papers, but it may be reassuring to know that you do not need a formal communications team to promote your newly published research. Here are three of my not-so-secret tips.