Seizing an opportunity to collect user experience data


Contraceptive clinical trials routinely collect vast amounts of data, but what new data can we collect about method acceptability during this research stage? If a method has reached the clinical trial phase, we’d hope formative acceptability research was already conducted to inform its development and to determine if a potential market exists. At this point in the game, few changes can be made to a method based on acceptability findings… so what’s left to learn?