Julia Rosenbaum

Senior Behavior Change Specialist

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Julia Rosenbaum is a seasoned health behavior change specialist at FHI 360. Currently, Rosenbaum serves as Senior Behavior Change Specialist for the USAID-funded WASHpals Project, where she leads tasks exploring Hygienic Environments for Children at the junction of WASH, nutrition and early childhood development.

Rosenbaum helped to shape FHI 360’s behavior change approach beyond communications to incorporate the role of improved products, services and systems in catalyzing and sustaining health-related behavior change for a variety of health issues, notably WASH, HIV, nutrition, child and adolescent health, and dengue. She has played a key leadership role in demonstrating the transformational impact of our SCALE+ approach, as well as demonstrating integrated pathways to change through integrating WASH into HIV, nutrition and education programming; developing key documents with USAID, WHO and UNICEF as well as pioneering country-level programming. She is co-developer of the BEHAVE Framework for Program Planning (now adapted and rebranded as Designing for Behavior Change) which has been widely applied by hundreds of government and non-governmental organizations in planning evidence-based behavior change initiatives.

Rosenbaum holds an ScM from the Harvard School of Public Health and a degree from the University of Michigan in Medical Anthropology.