Mobile-based surveys: Can you hear me now?

 
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The technologies and processes we now have at our disposal to locate individuals and populations, push information to them, and gather information from or about them are being developed and refined at break-neck speed. Tools utilizing mobile technologies alone – voice services, SMS, Interactive Voice Recognition (IVR), Unstructured Supplementary Service Data (USSD), location-based services, data-based survey apps, chatbots – have introduced new opportunities to reduce the time, cost, uncertainty and risk in gathering data and feedback. As mobile coverage and access have expanded globally, governments, marketing firms, research organizations and international development actors alike have been iterating on approaches for using mobile-based surveys in their initiatives and programs. This post presents key takeaway lessons regarding the methodology, feasibility and suitability of using mobile surveys based on experience from our Mobile Solutions, Technical Assistance and Research project (mSTAR) in Mozambique.